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Sports Livestream Partnerships

BT Sport and Sportradar Partnered to Stream a Play-Off Match

— July 21, 2020 — Tech
BT Sport indicated that it will live stream a play-off semi-final match, which has been scheduled by the National League. No fans are allowed to spectate the game, and the BT Sport live stream was made possible through a partnership with Sportradar.

Viewers can watch the game through a VNL Play-Off Pass, which is available in four different packages. Consumers can purchase one game for £5.99, or they can purchase both Promotion Finals for £9.99. Additionally, every live game on Play-Off Pass can be purchased for £14.99. Viewers can stream the game through the Internet, smartphones, tablets, or on a TV with a Chromecast.

Michael Tattersall, the National League Chief executive, spoke about the live stream, "Due to matches being played behind closed doors, confirming a broadcast solution for fans has been an important part of our play-offs preparation."

Image Credit: Shutterstock
Trend Themes
1. Livestreaming Sports - The partnership between BT Sport and Sportradar highlights the trend of sports organizations livestreaming matches to reach fans who cannot attend in person, presenting opportunities for innovative streaming platforms and services.
2. Pay-per-view Sports - The introduction of different pricing packages, such as the VNL Play-Off Pass, demonstrates the trend of sports organizations adopting pay-per-view models, opening up possibilities for new payment and subscription platforms.
3. Multi-platform Viewing - The availability of livestreaming on various devices, including smartphones, tablets, and TVs with Chromecast, showcases the trend of offering multi-platform viewing experiences, paving the way for advanced streaming technologies and cross-device integration.
Industry Implications
1. Sports Broadcasting - The partnership between BT Sport and Sportradar highlights disruptive innovation opportunities in the sports broadcasting industry, such as developing new streaming technologies and enhancing viewer engagement.
2. Payment Solutions - The introduction of pay-per-view pricing packages in sports livestreaming presents disruptive innovation opportunities for payment solution providers, including developing seamless and secure payment processes tailored for streaming services.
3. Streaming Devices - The demand for multi-platform viewing experiences calls for disruptive innovation in streaming devices, with opportunities for developing advanced streaming devices and seamless connectivity across different devices.
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