Rihanna's newly announced Fenty Skin is set to serve as a gender neutral skincare line, and is being launched with an exclusive campaign that stars A$AP Rocky and Lil Nas X.
Lil Nas X and A$AP Rocky can be seen hanging out by the pool, and basking in the sun, promoting the weightless, and protective nature of the upcoming line. The campaign, which promotes "the new culture of skincare", shows off some of the products that are set to launch, including the Total Cleanser, the Fat Water Toner and the Day Cream with SPF. According to Rihanna, these products are designed to help everyone achieve glowing skin, whether or not they choose to wear makeup on top.
Image Credit: Fenty Beauty
What Makes This Trend Stand Out
- Gender Neutral Skincare
- The rise of gender neutral skincare presents opportunities for brands to tap into a larger consumer base and promote inclusivity.
- Celebrity Endorsements
- Brands can leverage the power of celebrity endorsements to increase brand visibility and appeal to a wider audience.
- Inclusive Beauty
- The promotion of inclusive beauty standards can disrupt the traditional beauty industry by challenging gender norms and embracing diversity.
Sectors Adopting This
- Skincare
- The skincare industry can explore the concept of gender neutral products to cater to a wider range of consumers and promote inclusivity.
- Advertising
- The advertising industry can utilize celebrity endorsements to create impactful campaigns that capture consumer attention and increase brand awareness.
- Beauty
- The beauty industry can embrace and promote inclusive beauty standards to cater to a diverse consumer base and drive positive societal change.
