The Pornhub Hand Sanitizer is just another attempt by the company to remain relevant during the COVID-19 pandemic and it is working. The adult entertainment website has been quite vocal about the outbreak, with numerous marketing initiatives that are designed to bring a smile to someone's face.
Firstly, the company made its premium content available to consumers in Italy during the early months of the outbreak. Secondly, it launched the Scrubhub platform where videos of people washing their hands non-stop were published. Now, the brand debuts its Pornhub Hand Sanitizer. The hygiene product is boldly branded so that consumers make the association. Individuals are able to purchase the offering in a pack of three two-ounce bottles for $15 USD or a pack of three four-ounce bottles for $18 USD.
Image Credit: Pornhub Apparel
What Makes This Trend Stand Out
- Adult-branded Products
- The trend of adult entertainment companies extending their branding to unconventional products presents opportunities for disruption in traditional market sectors.
- COVID-19 Marketing Initiatives
- The trend of companies using novel marketing initiatives to stay relevant during the pandemic presents opportunities for disruptive innovation in advertising and branding.
- Hygiene Products with Bold Branding
- The trend of hygiene products with bold, unexpected branding is an opportunity for disruptive innovation in traditional consumer packaged goods industries.
Sectors Adopting This
- Consumer Packaged Goods
- The consumer packaged goods industry can disrupt the market by incorporating bold and unconventional branding ideas for hygiene products.
- Advertising and Marketing
- The advertising and marketing industry can disrupt traditional marketing practices by incorporating humorous and unexpected ideas during the COVID-19 pandemic.
- Adult Entertainment Industry
- The adult entertainment industry can capitalize on unconventional branding and expand into new markets by creating adult-themed hygiene and wellness products.
