The Thai Dragon Soy Sauce Comes in Light and Dark Varieties
Michael Hemsworth — July 17, 2020 — Marketing
References: suryafoodsonline & talkingretail
The Thai Dragon Soy Sauce is a new offering from Surya Foods that will provide avid chefs with a way to enjoy their favorite recipes with a touch of high-quality flavor that stands out from the competition on the market.
The soy sauce comes in two options including Thai Dragon Dark Soy Sauce and the Thai Dragon Light Soy Sauce, which both come in 150ml bottles that will retail in the UK for just £1 each. The sauce will be supported through the brand's consumer-facing site along with a social media campaign entitled #ridethedragon, which will also see the company working with social media influencers to get the word out.
Surya Foods Managing Director Harry Dulai spoke on the new Thai Dragon Soy Sauce saying, "For those wanting to achieve the most authentic Thai flavors, this is great addition to the store cupboard. We are passionate about authentic tasting food and have poured decades of expertise into Thai Dragon to bring UK consumers a genuine taste of Thailand.”
The soy sauce comes in two options including Thai Dragon Dark Soy Sauce and the Thai Dragon Light Soy Sauce, which both come in 150ml bottles that will retail in the UK for just £1 each. The sauce will be supported through the brand's consumer-facing site along with a social media campaign entitled #ridethedragon, which will also see the company working with social media influencers to get the word out.
Surya Foods Managing Director Harry Dulai spoke on the new Thai Dragon Soy Sauce saying, "For those wanting to achieve the most authentic Thai flavors, this is great addition to the store cupboard. We are passionate about authentic tasting food and have poured decades of expertise into Thai Dragon to bring UK consumers a genuine taste of Thailand.”
Trend Themes
1. Authentic Ethnic Sauces - There is a growing demand for authentic ethnic sauces that cater to foodies who crave new experiences and authentic flavors.
2. Social Media Influencer Marketing - Partnering with social media influencers can help food brands broaden their audience, build awareness and ultimately drive sales.
3. Affordable Gourmet Ingredients - Affordable luxury gourmet ingredients like high-quality soy sauce could disrupt the market by attracting budget-conscious foodies to the category.
Industry Implications
1. Food and Beverage - The food and beverage industry is constantly evolving to meet the changing tastes and demands of consumers, presenting opportunities for innovative companies to develop new products and strategies.
2. Culinary Retail - Culinary retail stores and online marketplaces can tap into the growing demand for authentic ethnic ingredients and sauces by curating unique, high-quality products that appeal to food enthusiasts.
3. Marketing and Advertising - Marketing and advertising agencies can partner with food and beverage brands to create impactful campaigns that connect with consumers and build brand loyalty.
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