Heydoh Serves Up Single-Origin Soy Sauce for Dressing & Drizzling
Laura McQuarrie — August 15, 2025 — Lifestyle
Some brands have made a dent in the olive oil category by offering distinct oils for cooking and others for finishing, and Heydoh is poised to elevate both flavor and function in the kitchen with a similar approach to soy sauce.
One bottle at a time, Heydoh is upending the soy sauce category. While other brands use a by-product of the vegetable oil industry, industrial yellow soybean grits, Heydoh exclusively uses single-origin black soybeans.
The brand's Soy Sauce Duo introduces an all-purpose Classic Soy Sauce made with select-harvest whole black soybeans, promising natural sweetness without added sugar and "a unique oomph that you can’t get with conventional yellow beans," and Silky Soy Sauce for finishing. Uniquely, the latter sauce is twice-brewed (first in water, then in soy sauce) for dipping and drizzling because it has a deeper umami and significantly less sodium than other options on the market.
One bottle at a time, Heydoh is upending the soy sauce category. While other brands use a by-product of the vegetable oil industry, industrial yellow soybean grits, Heydoh exclusively uses single-origin black soybeans.
The brand's Soy Sauce Duo introduces an all-purpose Classic Soy Sauce made with select-harvest whole black soybeans, promising natural sweetness without added sugar and "a unique oomph that you can’t get with conventional yellow beans," and Silky Soy Sauce for finishing. Uniquely, the latter sauce is twice-brewed (first in water, then in soy sauce) for dipping and drizzling because it has a deeper umami and significantly less sodium than other options on the market.
Trend Themes
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Single-origin Ingredients — The emphasis on single-origin black soybeans in soy sauce reflects a growing trend toward traceability and quality in ingredient sourcing.
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Flavor-function Duality — Soy sauces designed for specific uses, like cooking or finishing, highlight an increasing trend in dual-purpose culinary products.
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Twice-brewing Techniques — Utilizing twice-brewing methods for enhancing flavor complexity in soy sauce introduces new avenues for richer, more sophisticated taste profiles in condiments.
Industry Implications
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Specialty Condiments — The launch of versatile culinary soy sauces promotes innovation in the specialty condiments industry through unique flavor and ingredient differentiation.
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Gourmet Food Products — Soy sauces emphasizing single-origin and artisanal brewing align with the gourmet food products sector's shift towards exclusivity and premium experiences.
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Health-conscious Foods — A focus on soy sauces with naturally lower sodium content taps into the health-conscious foods industry, catering to consumers seeking healthier condiment alternatives.
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