Conveniently Canned Gin Cocktails

The Opihr Gin Ready-to-Drink Gin & Tonics will Launch in August

A new packaging format of the Opihr Gin ready-to-drink gin & tonics have been unveiled by the Quintessential Brands-owned label that will provide consumers with a convenient option to pick up. The drinks all combine the brand's signature spiced London Dry Gin with a high-quality tonic and a dash of added flavor to make them a premium alternative to freshly mixed drinks. The drinks will in two flavors including Gin & Tonic with a Dash of Ginger and Gin & Tonic with a Twist of Orange, which bot have an ABV of 6.5%.

Quintessential Brands UK Marketing Director Russel Kirkham spoke on the new Opihr Gin ready-to-drink gin & tonics saying, "With consumers across the UK heading outdoors to enjoy a drink with their friends and family as part of our ‘new normal’, we’re really excited to be launching our new Opihr RTD cans. Not only do they look great with a bold and colorful, eye-catching design, but the two great-tasting flavors mean that consumers can enjoy a bar-quality gin, while on the move. With bars and restaurants still navigating how to operate safely and effectively under the latest Covid-19 rules, premium RTDs can also provide on-trade outlets with an efficient way of serving quality drinks safely, without the need for glassware."

Ready-to-drink Cocktails
The Opihr Gin ready-to-drink gin & tonics offer a convenient and premium alternative to freshly mixed drinks.
Outdoor Drinking Solutions
As consumers embrace outdoor socializing, the new Opihr RTD cans provide a portable and bar-quality gin experience.
Efficient On-trade Beverage Service
Premium RTDs like Opihr Gin canned cocktails can help bars and restaurants safely serve quality drinks without the need for glassware.

Where This Applies

Beverage Packaging
The unveiling of the convenient Opihr Gin canned cocktails showcases opportunities for innovative packaging formats in the beverage industry.
Alcoholic Beverages
The ready-to-drink gin & tonic trend presents disruptive innovation opportunities for manufacturers and brands in the alcoholic beverage industry.
Hospitality
The rise of premium RTDs as a safe and efficient beverage option creates potential for disruptive innovation in how bars and restaurants serve their customers.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 38%
Freshness 9%

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