Babybel, the iconic global snack brand renowned for its red wax packaging, recently launched a new campaign centered around balancing snacking. Dubbed 'Join The Goodness,' the campaign includes a superhero-inspired, CGI enhanced commercial depicting the temptation consumers face every day when it comes to snacking. To save the day, the 'Babybel league' (mini cheese heroes) invite consumers to join the movement with mindful and diversified eating habits.
"We know the temptation is all around us when it comes to snacking, that's why we're inspiring everyone to Join the Goodness by choosing to snack on Babybel," said Babybel USA Brand Director Melanie Nemoy. "With Babybel you can feel good about the snack choices you make without compromising on taste. Our iconic wax shell covers a perfectly-portioned snack of 100 percent real cheese."
The Join The Goodness campaign will be showcased on national television, public relations, influencers, and in-store retail channels.
Image Credit: Babybel