The goodr x Dunkin' sunglasses have been unveiled by the two brands as a collaboration product for consumers who are looking for a way to show off their prowess for the cafe brand and stay protected from the sun's rays at the same time. The sunglasses come in two distinct styles to choose from including one white pair and one orange pair, which are both as stylish as they are protective. The eyewear features polarized lenses and UV400 filters that will work to ensure eyes are protected at all times during wear.
The goodr x Dunkin' sunglasses are available exclusively at the Dunkin' online pop-up shop now at a price point of $25, but are only around while supplies last. Dunkin' will donate $3 from each pair sold to the Dunkin' Joy Childhood Foundation to help support wellness and hunger relief for children in communities that are underserved.
Image Credit: Dunkin’
Why This Trend Is Growing
- Cafe-branded Fashion Accessories
- Opportunity for other cafes to collaborate with fashion brands and create their own branded accessories.
- Collaboration Products
- Potential for brands to partner and create limited-edition collaboration products to generate excitement and boost sales.
- Cause-driven Marketing
- Opportunity for businesses to align with charitable causes and donate a portion of sales to make a positive impact.
Industries Being Reshaped
- Cafe and Coffee Industry
- Cafes can leverage their brand to create unique merchandise and expand their customer base.
- Fashion Industry
- Fashion brands can collaborate with cafes to create stylish accessories that appeal to their target audience.
- Nonprofit and Charitable Organizations
- Nonprofits can seek partnerships with brands to raise funds and promote their cause through cause-driven marketing.
