The New Cathedral City Minis Cheddar Snacks Come in Packs of Five
Michael Hemsworth — July 1, 2020 — Marketing
References: cathedralcity & foodbev
The Cathedral City Minis cheddar snacks have been unveiled by the brand to offer consumers with an easier way to incorporate cheese into their daily snacking endeavors. The cheese comes in five packs of individual servings, which are intended to help satisfy the increasing number of consumers choosing cheese as their daily snack. The convenient cheese snacks are perfect for carrying alongside a lunch or even for portioned eating from home.
Senior Brand Manager for Cathedral City Snacking Anca Lazar spoke on the Cathedral City Minis cheddar snacks saying, "Snacking on cheese is becoming increasingly popular, as consumers become ever more mindful of the nutritional quality of their snacking choices. This is driving dynamic growth of cheese snacks, amongst which ‘netted multipacks’ are seeing the highest volume growth. Our new Cathedral City Minis five-pack format has been developed to support convenience retailers in delivering value to their shoppers, permitting them to compete more effectively for a share of this ‘planned snacking’ growth."
Senior Brand Manager for Cathedral City Snacking Anca Lazar spoke on the Cathedral City Minis cheddar snacks saying, "Snacking on cheese is becoming increasingly popular, as consumers become ever more mindful of the nutritional quality of their snacking choices. This is driving dynamic growth of cheese snacks, amongst which ‘netted multipacks’ are seeing the highest volume growth. Our new Cathedral City Minis five-pack format has been developed to support convenience retailers in delivering value to their shoppers, permitting them to compete more effectively for a share of this ‘planned snacking’ growth."
Trend Themes
1. Increasing Popularity of Cheese Snacks - As consumers become more mindful of their nutritional choices, the demand for cheese snacks is seeing dynamic growth, particularly in 'netted multipacks'.
2. Convenience in Snacking - The Cathedral City Minis cheddar snacks offer consumers a convenient and easy way to incorporate cheese into their daily snacking routine, whether it's for on-the-go or portioned eating from home.
3. Growing Market for 'planned Snacking' - The new Cathedral City Minis five-pack format taps into the 'planned snacking' growth, providing a value-driven offering for convenience retailers to compete effectively in the market.
Industry Implications
1. Food Snack Industry - The increasing popularity of cheese snacks presents opportunities for food snack companies to expand their product lines and offer innovative, convenient cheese snack options.
2. Convenience Retail Industry - The Cathedral City Minis five-pack format caters to the growing market for 'planned snacking,' giving convenience retailers a chance to provide value and attract consumers seeking convenient, portion-controlled cheese snacks.
3. Nutritional Food Industry - With consumers increasingly mindful of their nutritional choices, there is a disruptive innovation opportunity for the nutritional food industry to create healthier, portion-controlled cheese snack options to meet the growing demand.
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