This year, Apple celebrates International Women's Day 2020 with the Behind the Mac campaign that shines a spotlight of women everywhere throughout the generations. It ensures that it honors women who use their creativity for purposes that are beyond themselves to push boundaries for a better tomorrow.
The video is black and white and the audio is Beyonce's Flawless. It tells the story of many individuals who play a prominent role in pushing the world further. It starts off with Malala Yousafzai as the youngest Nobel laureate, followed by director Ava Duvernay and then Marie Kondo. Additional faces in the campaign include Olivia Wilde, Lady Gaga, Elizabeth Banks, Alicia Keys, illy SSingh, Tarana Burke, and much more.
Image Credit: Apple
Apple's Behind the Mac Ad Celebrates International Women's Day
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