In response to Google quietly removing International Women’s Day from its calendar app, YWCA Metro Vancouver is taking action with its new 'Rebook It' initiative -- a simple yet powerful tool that allows users to restore March 8 as an annual event on their digital calendars.
International Women’s Day has been a pivotal moment for progress for over a century. YWCA’s campaign ensures it stays visible despite the tech giant’s quiet decision to phase out certain diversity, equity, and inclusion initiatives. Anyone can add IWD to their Google Calendar with a single click, reinforcing the day’s importance in the fight for gender equality.
'If tech won’t mark the date, we will,' says Amy Juschka, Director of Communications and Advocacy at YWCA Metro Vancouver. Join the movement and ensure International Women’s Day remains a priority. Visit Rebook-It.com to reclaim the date and keep the momentum going.
Image Credit: YWCA
Key Themes Behind This Trend
- Digital Calendar Advocacy
- Organizations prioritize direct-to-user solutions for embedding significant dates like International Women's Day into personal digital calendars.
- Grassroots DEI Movements
- Grassroots initiatives are gaining traction as a countermeasure to address the reduction of diversity, equity, and inclusion efforts by large tech corporations.
- Event Visibility Restoration
- There is a growing trend of advocacy groups creating tools to ensure the prominence of important cultural and social event dates amidst changing corporate priorities.
Where This Applies
- Digital Calendars
- The digital calendar sector is intersecting with social advocacy, allowing organizations to embed culturally significant dates directly into user interfaces.
- Non-profit Advocacy
- Non-profit organizations are leveraging technology to maintain the visibility and significance of social campaigns and awareness events.
- Tech and Social Impact
- The intersection of technology with social impact efforts is creating a realm where social campaigns are facilitated by digital innovation to regain their intended visibility.
