Many bartenders haven't been able to show their drink-making skills, especially if they don't have a platform of their own, but Kraken Rum is giving them the opportunity to put their skills to work with its new cocktail showdown. The brand is supporting bars and bartenders during a difficult year for the industry by hosting a digital cocktail competition called Kraken Cocktail Kombat.
A group of bartenders from London, Scotland, Northern Ireland, Brighton and Manchester are competing in rounds where fans vote until there are just two competitors remaining. Ultimately, the two finalists will go head-to-head for their chance to take home £1,000 for themselves and £1,000 for their bar and fellow staff.
As part of the experience, fans can tune in to 60-minute cocktail-making sessions not just to vote but also to brush up on their own drink-making abilities.
Image Credit: Kraken Rum
What's Driving This Trend
- Virtual Cocktail Competitions
- The rise of virtual cocktail competitions presents an opportunity for bartenders to showcase their skills and engage with a larger online audience.
- Digital Engagement in the Bar Industry
- With the use of digital platforms for cocktail showdowns, there is potential for increased engagement and reach within the bar industry.
- Interactive Audience Participation
- The inclusion of audience voting and interactive sessions in virtual cocktail competitions opens up opportunities for increased customer engagement and brand awareness.
Who This Affects Most
- Beverage and Hospitality
- Virtual cocktail competitions disrupt the traditional beverage and hospitality industry by introducing new digital experiences and engagement strategies.
- Event Management and Entertainment
- The emergence of digital cocktail showdowns creates new opportunities for event management companies to organize virtual competitions and entertain audiences online.
- Online Learning Platforms
- The integration of cocktail-making sessions into virtual competitions creates a potential market for online learning platforms catering to the growing interest in mixology and bartending skills.
