Small-batch bourbon whiskey brand Maker's Mark is helping people elevate cocktail hour at home with a new Remarkable Home Bar makeover contest with interior designer, author and TV personality Orlando Soria. The contest from the iconic Kentucky bourbon brand invites fans ages 21 and up to nominate a friend, family member or mentor who deserves a home bar makeover this summer, courtesy of Soria's sharp eye for design.
As the brand sees it, at-home cocktailing is here to stay and people should have an enjoyable, personal space to consume drinks in the comfort of their own homes.
Even before the start of the pandemic, there was an increase in people drinking at home and within the last year, plenty more people became home bar enthusiasts and amateur mixologists.
Key Themes Behind This Trend
- Home Bar Makeovers
- Opportunity for interior design companies to cater to the rising trend of at-home cocktailing and offer customized, creative solutions
- Cocktail Culture
- Opportunity for liquor brands to create and sponsor unique experiences that enhance the at-home drinking experience
- Social Media Marketing
- Opportunity for businesses to leverage social media by creating interactive home bar challenges and utilizing influencer partnerships
Where This Applies
- Interior Design
- The rise of at-home cocktailing presents an opportunity for interior design companies to offer custom design solutions for home bars
- Alcoholic Beverages
- The popularity of home bars presents an opportunity for liquor brands to create unique marketing experiences that enhance at-home drinking
- Social Media
- Social media platforms present an opportunity for businesses to create buzz around at-home cocktail culture and inspire engagement through user-generated content and partnerships with influencers
