Q Mixers is the largest American premium mixers company and recently, the brand set itself apart on the market by throwing a cheeky contest that beckoned consumers not to fear the morning hangover and throw the most epic summer party.
The contest kicks off the summer season and the prizes are very thoughtful. The sweepstakes is running between May 30th and July 10th. Q Mixers will hook up winners with deep home cleaning services from Handy—for after-party clean-up, some Q Mixers samples (including ginger beer, hibiscus ginger beer, sparkling grapefruit, margarita mix, tonic, and soda), as well as a Goldbelly brunch box for post-hangover revival.
In order to enter Q Mixers' summer contest, individuals need to post a pic of their party and tag #HostingResQ.
Image Credit: Q Mixers
Key Themes Behind This Trend
- Hangover Party Contests
- Opportunity for brands to engage with consumers by challenging them to throw epic summer parties and overcome their fears of hangovers.
- Premium Mixers
- Growing demand for high-quality mixers presents an opportunity for companies to innovate and differentiate their products in the market.
- Convenience Services
- Opportunity for service providers offering home cleaning services, like Handy, to partner with brands and offer post-party clean-up services as a prize in contests.
Where This Applies
- Beverage
- Brands in the beverage industry can leverage the trend of hangover party contests by promoting their mixers as the perfect accompaniment to a memorable summer party.
- Hospitality
- Hotels, bars, and restaurants can tap into the trend of hangover party contests by offering special packages or experiences for participants to recover and enjoy brunch or other post-hangover attractions.
- E-commerce
- Online platforms like Goldbelly have an opportunity to collaborate with mixer brands and offer curated brunch boxes as part of the prize package in hangover party contests.
