The Ribena Raspberry & Rhubarb squash drink is a new refreshment from the brand that is positioned to offer consumers a summery beverage to enjoy in the warm weather. The drink is being launched at the end of July and will come in cases of six in the wholesale retail sector for shoppers to pick up. The beverage is hoped to help offer consumers a new option to enjoy when looking for a tasty way to maintain hydration from home.
Head of Brand for Ribena at Lucozade Ribena Suntory Charlotte Flook spoke on the new Ribena Raspberry & Rhubarb squash drink saying, "Squash has been a real hit within independent retail this year as consumers look for tasty ways to stay hydrated at home. We wanted to give convenience retailers the opportunity to attract and retain even more shoppers with a brand-new great-tasting flavour and Ribena Raspberry & Rhubarb is set to do just that.”