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Reinvigorated Nostalgic Candies

1908 Candy is Reviving Alexander the Grape Candy with More Edge

— July 10, 2020 — Marketing
1908 Candy is reintroducing Alexander the Grape candy to the world in a new way that promises "a little more edge and intense flavor" from the soft and chewy grape-flavored candy. While many people will remember this grape-flavored confection from their childhood, the brand has a fresh new look and an easy-to-share, resealable pouch packaging design.

As promised, Alexander the Grape is making a comeback with a little more edge than before, including a Make America Grape Again campaign that pokes fun at current news and political happenings.

After founding 1908 Candy, Pagano, a fourth-generation candy maker, has revived a variety of his family’s original brands, including Johnny Apple Treats and Mr. Melon.

Image Credit: 1908 Candy
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