1908 Candy is reintroducing Alexander the Grape candy to the world in a new way that promises "a little more edge and intense flavor" from the soft and chewy grape-flavored candy. While many people will remember this grape-flavored confection from their childhood, the brand has a fresh new look and an easy-to-share, resealable pouch packaging design.
As promised, Alexander the Grape is making a comeback with a little more edge than before, including a Make America Grape Again campaign that pokes fun at current news and political happenings.
After founding 1908 Candy, Pagano, a fourth-generation candy maker, has revived a variety of his family’s original brands, including Johnny Apple Treats and Mr. Melon.
Image Credit: 1908 Candy
What Makes This Trend Stand Out
- Resurgence of Nostalgic Candy Brands
- Reviving classic candy brands, such as Alexander the Grape, is an opportunity to tap into consumers’ fond childhood memories and add a modern twist to their favorite treats.
- Humorous Pop Culture Marketing Campaigns
- Implementing irreverent campaigns, like Make America Grape Again, can attract attention to a brand and appeal to consumers’ sense of humor, creating a loyal customer base.
- Innovative Candy Packaging Design
- Innovative packaging designs, such as resealable pouches, can improve the usability and convenience of candy products, increasing their appeal to busy, on-the-go consumers.
Sectors Adopting This
- Confectionery Industry
- Reviving nostalgic candy brands and introducing new flavors are potential disruptive innovation opportunities in the confectionery industry to engage customers and increase profitability.
- Marketing and Advertising Industry
- Humorous marketing campaigns, like Make America Grape Again, offer opportunities for the marketing and advertising industry to create viral campaigns and generate buzz for brands.
- Packaging Industry
- Innovative packaging designs, such as resealable pouches, create an opportunity for the packaging industry to collaborate with confectionery brands and improve the usability and appeal of their products.
