The Clever Candy Powder Straws have been premiered by Nassau Candy at the 2023 Sweets & Snacks Expo in Chicago as a new take on a classic candy product.
The product will come in two options to choose from including a 2.7-ounce peg bag packed with several single straws alongside the 15-inch giant straw. The peg bag will feature cherry, tropical punch, orange and grape flavors, while the giant straws will come in blue raspberry, cherry, green apple and strawberry flavors. The product is expected to draw in curious consumers nostalgic for candy-filled straws from their childhood and newcomers alike.
Executive Vice President, National Brand Confections for Nassau Candy Andrew Reitman spoke on the Clever Candy Powder Straws saying, "Newstalgia, new takes on a candy classic, is such a popular trend in the confectionery space right now, we wanted to develop a product that brought new attention to a longtime candy favorite for a new generation. Our new Clever Candy Straws line offers all the fun customers remember from classic candy stix like Pixie Stix, but with even more intense flavors to tickle their taste buds.”
Key Themes Behind This Trend
- Newstalgia Candy
- Offering a new take on a classic candy product using intense flavors to attract attention from both nostalgic and new consumers
- Giant Candy Straws
- Introducing a line of 15-inch giant candy straws in multiple flavors for a unique candy experience
- Clever Candy Powder
- Developing a new product line of candy powder straws that brings a new twist to a longtime candy favorite
Where This Applies
- Confectionery
- There is an opportunity in the confectionery industry for companies to innovate and bring new attention to old favorites with new flavors and product lines
- Retail
- Retailers can attract consumers with unique and nostalgic candy products, making it an opportunity to add new product lines to their stores
- Food and Beverage
- Companies in the food and beverage industry can leverage consumer nostalgia and innovation to bring new life to old product favorites
