The Tree Top Fruit+Water Pouches Boast Less Sugar
Michael Hemsworth — July 28, 2020 — Marketing
References: treetop & brandeating
The Tree Top Fruit+Water Pouches are a new juice offering from the brand that will provide youngsters with a delicious hydration option that meets the nutritional preferences of parents. The drinks are positioned as a half-and-half refreshment that is made with one half juice and one half water in order to make it a lighter beverage option for lunchtime consumption. The drink thus contains less sugar than conventional options, is free from high fructose corn syrup, and also free from artificial colors and artificial flavors.
The Tree Top Fruit+Water Pouches are each made with 100% real fruit juice and come in four flavor options including Fruit Punch, Grape, Tropical and Berry. The juice pouches are available in eight-count boxes at select Albertsons and WinCo Foods supermarkets.
Image Credit: Tree Top
The Tree Top Fruit+Water Pouches are each made with 100% real fruit juice and come in four flavor options including Fruit Punch, Grape, Tropical and Berry. The juice pouches are available in eight-count boxes at select Albertsons and WinCo Foods supermarkets.
Image Credit: Tree Top
Trend Themes
1. Reduced-sugar Beverages - Manufacturers can benefit from the growing demand for healthier drink options by developing reduced-sugar alternatives like Tree Top's Fruit+Water Pouches.
2. Half-and-half Drinks - Drinks that are half juice and half water offer a lighter and more refreshing option for consumers who desire a healthier and less sweet beverage.
3. Alternative Juice Packaging - Alternative juice packaging such as pouches provide convenience and portability that can attract busy individuals seeking healthier drink options.
Industry Implications
1. Juice and Beverage Manufacturing - Reduced-sugar juice products like Tree Top's Fruit+Water Pouches offer an innovative solution for juice and beverage manufacturers who want to satisfy consumer preferences for healthier and less sweet drink alternatives.
2. Healthy Snack Manufacturing - Healthy snack manufacturers could incorporate reduced-sugar drink options like Tree Top's Fruit+Water Pouches to complement their products and expand their market.
3. Retail and Supermarket Industry - Supermarkets and retailers can capitalize on the demand for healthier drink options by featuring products like Tree Top's Fruit+Water Pouches that provide convenience, better nutritional value, and reduced sugar content.
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