These new Red Vines flavors are being launched by the brand for the Halloween season to provide consumers with a way to get in the spirit and enjoy some themed treats.
The licorice product comes in the new Candy Corn Twists and the Ghoulish Grape Ropes, which are both seasonally packaged with autumnal imagery and spooky characters, respectively. The products are being launched widely at Rite Aid, Meijer, Supervalu, WinCo, Giant Eagle and Food Lion locations, amongst others.
Vice President of Marketing for American Licorice Kristi Shafer spoke on the new Red Vines flavors saying, "This Halloween season, we have expanded ways for fans to celebrate with delicious new offerings and an interactive website that includes fall festivities enjoyed equally well from the comfort of home or with your friends in the neighborhood. We’ve cooked up some delectable recipes to challenge all candy lovers to showcase their creativity in person and on social media!”
Key Themes Behind This Trend
- Seasonal Flavored Products
- Food and beverage brands can capitalize on seasonal opportunities by launching themed and creative products.
- Interactive Marketing Campaigns
- Brands can engage with consumers by launching interactive marketing campaigns that tie in with their themed products.
- Creative Recipe Challenges
- F&B brands can encourage consumer engagement by launching creative recipe challenges tied in with their products and seasonal themes.
Where This Applies
- Food and Beverage
- F&B industry players can leverage seasonal opportunities by launching themed and creative products and engaging with consumers through interactive marketing campaigns.
- Retail
- Retail industry players can capitalize on seasonal opportunities by offering and promoting themed F&B products in their stores, which could drive sales and foot traffic.
- Social Media
- Social media industry players can benefit from F&B brands launching creative recipe challenges tied in with seasonal themes, as this could drive increased user engagement and generate user-generated content.
