Pumpkin Spice Licorice Candies

RED VINES Pumpkin Spice Twists Capture the Essence of Fall Flavor

The RED VINES Pumpkin Spice Twists are a delicious new candy product from the American Licorice Company that will provide consumers with an alternative way to enjoy the flavors of the season this fall.

The licorice features the brand's signature soft and chewy candy texture, but is infused with notes of cinnamon and spice in every bite. Inspired by the classic pumpkin spice latte, the product is great for consumers of all ages to enjoy the seasonal flavor who might not otherwise enjoy coffee-based beverages.

The RED VINES Pumpkin Spice Twists are low in sodium and fat with a Kosher and Halal-certified recipe to keep make them well-suited for a wide varsity of dietary preferences or requirements.

Pumpkin Spice Craze
The RED VINES Pumpkin Spice Twists tap into the ongoing trend of pumpkin spice-flavored products, allowing consumers to enjoy the popular fall flavor in a new way.
Alternative Seasonal Treats
The introduction of the RED VINES Pumpkin Spice Twists offers consumers an alternative to traditional pumpkin spice treats, providing a unique twist on the seasonal flavor.
Health-conscious Indulgence
With a low sodium and fat content, the RED VINES Pumpkin Spice Twists cater to health-conscious individuals looking to indulge in a seasonal treat without compromising their dietary preferences.

Sectors Adopting This

Confectionery
The confectionery industry could explore pumpkin spice flavor variations to capitalize on the ongoing trend and offer consumers more options to satisfy their seasonal cravings.
Snack Food
In the snack food industry, introducing unique seasonal flavors like pumpkin spice can attract consumers looking for new and exciting taste experiences.
Specialty Dietary Products
Specialty dietary product manufacturers can expand their offerings by creating seasonal treats like the RED VINES Pumpkin Spice Twists to cater to individuals with specific dietary preferences or requirements.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 79%
Freshness 20%

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