These Purition Vegan Protein Powders are Plant-Powered
Michael Hemsworth — July 14, 2020 — Marketing
A new range of flavor options for the Purition vegan protein powders product lineup has been announced by the brand to offer consumers in the UK with a flavorful way to support their nutritional needs.
The range now includes Pistachio, Coconut and Almond flavors, which are all achieved with premium ingredients like ground seeds and nuts along with vegetables, low-sugar fruits and natural flavors. The brand was able to achieve the subtle flavor profiles using a new blend of golden pea, organic sunflower, organic pumpkin and hemp seeds that allow the nuance of each to shine through.
Founder at Purition Edward Taylor explained the new Purition vegan protein powders further saying, "Our focus with Purition is to provide real food nutrition with real taste. We don’t use artificial flavorings to make our products hyper-palatable. Instead we work hard to create a blend of natural ingredients, locally sourced where possible, that make a truly delicious product.We offer a large variety of flavors in both the ordinary and vegan range, and constantly trial new recipes to deliver the best natural taste. The use of various vegetable proteins and a small amount of natural flavoring has allowed us to make a truly delicious recipe and enabled us to expand our vegan product portfolio.”
The range now includes Pistachio, Coconut and Almond flavors, which are all achieved with premium ingredients like ground seeds and nuts along with vegetables, low-sugar fruits and natural flavors. The brand was able to achieve the subtle flavor profiles using a new blend of golden pea, organic sunflower, organic pumpkin and hemp seeds that allow the nuance of each to shine through.
Founder at Purition Edward Taylor explained the new Purition vegan protein powders further saying, "Our focus with Purition is to provide real food nutrition with real taste. We don’t use artificial flavorings to make our products hyper-palatable. Instead we work hard to create a blend of natural ingredients, locally sourced where possible, that make a truly delicious product.We offer a large variety of flavors in both the ordinary and vegan range, and constantly trial new recipes to deliver the best natural taste. The use of various vegetable proteins and a small amount of natural flavoring has allowed us to make a truly delicious recipe and enabled us to expand our vegan product portfolio.”
Trend Themes
1. Flavorful Plant-based Protein Powders - Disruptive Innovation Opportunity: Develop new and unique flavor profiles for plant-based protein powders to cater to diverse consumer preferences.
2. Alternative Vegetable Proteins - Disruptive Innovation Opportunity: Explore and utilize different vegetable protein sources to create nutritious and delicious plant-based products.
3. Locally Sourced Natural Ingredients - Disruptive Innovation Opportunity: Establish partnerships with local farms and producers to source natural ingredients for plant-based products, ensuring sustainable and high-quality nutrition.
Industry Implications
1. Health and Wellness - Disruptive Innovation Opportunity: Capitalize on the growing trend of plant-based nutrition by offering innovative and flavorful health and wellness products.
2. Food and Beverage - Disruptive Innovation Opportunity: Cater to the increasing demand for plant-based alternatives in the food and beverage industry with innovative products that provide whole nutrition.
3. Nutritional Supplements - Disruptive Innovation Opportunity: Develop plant-based nutritional supplements that provide a range of essential nutrients, appealing to consumers seeking natural and sustainable options.
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