The Premier Protein Plant Protein Powder is being launched as a complementary product to the brand's existing dairy-based original to provide consumers with a new option to try out. The product features a plant-based formula that has 25-grams of protein from rice and peas, and is perfect for creating shakes or integrating into a wide range of recipes. The product has no dairy in the mix yet is still capable of providing a creamy texture that gives it an almost milkshake-like consistency.
The Premier Protein Plant Protein Powder comes in Vanilla and Chocolate flavors, and has 140-calories and 150-calories per serving, respectively. The product also features zero grams of sugar to make it suited for consumers on low-sugar diets.
What's Driving This Trend
- Plant-based Protein Supplements
- There are opportunities to develop new plant-based protein supplements that provide creamy textures like milkshake consistency.
- Low-sugar Protein Supplements
- The trend towards low-sugar diets provides opportunities to develop protein supplements that have no sugar in the mix, but still taste great and have high protein content.
- Multi-flavored Protein Supplements
- Developing protein supplements in a variety of flavors can appeal to wider audiences and expand the market for these products.
Who This Affects Most
- Health and Fitness Industry
- The increasing focus on health and fitness provides an opportunity for the development of protein supplements that cater to different health goals and dietary requirements.
- Food and Beverage Industry
- There are opportunities to develop protein supplements that can be incorporated into a wide range of recipes, creating new food and beverage offerings for consumers.
- Vegan and Vegetarian Industry
- The trend towards plant-based diets presents an opportunity for the development of protein supplements that cater to vegan and vegetarian consumers.
