From ugly produce to superfood ingredients, the February 2017 food product trends reveal that consumers are increasingly adventurous when it comes to trying new foods.
On the one hand, eco-conscious consumers have become very interested in products that help to reduce food waste by using ingredients that would be otherwise be rejected for sale due to minor imperfections. Some examples of brands taking this approach include the potato chip brand Uglies, the dehydrated fruit snack brand Barnana and the flavored hummus brand ChicP.
Beyond eco-conscious initiatives, the February 2017 food product trends also reveal an emphasis on bringing exotic and usual ingredients to the masses. These unusual products include everything from cereals made from purple corn to seaweed-based energy bars and even yuzu-flavored potato sticks.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
