Though the first thing that consumers will likely notice about ChicP hummus is its bright and unusual colors, perhaps the most important aspect of the hummus relates to the ingredients that bring those colors about. The flavored hummus products are made from a variety of different surplus fruits and vegetables in an effort to reduce the extreme food waste that plagues the produce industry.
Surplus produce, also known as "wonky" or "ugly" produce, are fruits and vegetables that have aesthetics flaws. While surplus produce is just as edible and delicious as the beautiful produce that makes it to grocery store shelves, it often gets thrown out because its appearance is perceived to be enough to drive consumers away. ChicP hummus products are made entirely with surplus produce, limiting this unnecessary waste.