Catering to the growing desire for time-saving dinner solutions, Woolworths recently started selling hot roast beef in handy grab-and-go bags. The roast beef dinner follows the success of the chain's barbecue chicken roasts, which were sold in similar ready-to-serve takeout bags.
The hot roast beef from Woolworths comes in 750-gram portions packaged in convenient grab-and-go bags. Each bag contains homestyle cooked beef, which is ready to serve upon opening. The idea is to offer consumers the same convenience as a pre-cooked rotisserie chicken, but give them a read meat option to pair with the rest of their meal. As Rata Shuttleworth of Teys Australia Food Solutions explains, "The range offers traditional, convenient beef solutions that provide everyday Australian families with affordable, wholesome, quality options that are easy to prepare and taste great."
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