Catering to the growing desire for time-saving dinner solutions, Woolworths recently started selling hot roast beef in handy grab-and-go bags. The roast beef dinner follows the success of the chain's barbecue chicken roasts, which were sold in similar ready-to-serve takeout bags.
The hot roast beef from Woolworths comes in 750-gram portions packaged in convenient grab-and-go bags. Each bag contains homestyle cooked beef, which is ready to serve upon opening. The idea is to offer consumers the same convenience as a pre-cooked rotisserie chicken, but give them a read meat option to pair with the rest of their meal. As Rata Shuttleworth of Teys Australia Food Solutions explains, "The range offers traditional, convenient beef solutions that provide everyday Australian families with affordable, wholesome, quality options that are easy to prepare and taste great."
Why This Trend Is Growing
- Convenient Ready-to-eat Meals
- Businesses can disrupt the food industry by creating ready-to-eat meal options that cater to customers' time-saving needs.
- Packaged Meat Products
- Opportunities exist for businesses to innovate on traditional meat products by packaging them in convenient grab-and-go bags for easy consumption.
- Expanding Ready-to-serve Options
- Businesses can grow their market share by expanding their offerings of ready-to-serve meal options, giving customers more variety in their time-saving meal choices.
Industries Being Reshaped
- Food Retail
- Retail industries such as grocery stores can capitalize on the convenience trend by offering ready-to-eat meals and pre-packaged meat products.
- Food Manufacturing
- Manufacturing industries can explore creating and producing different kinds of ready-to-serve meal options, catering to different dietary restrictions and cultural preferences.
- Meal Delivery Services
- Meal delivery services can benefit from expanding their menus to include ready-to-eat meal options, giving customers more flexibility and convenience.
