Restaurant-Inspired Frozen Meals

These new frozen ready meals (FRMs) have been unveiled by Pilgrim's Food Masters under the Oxo brand to provide consumers with a restaurant-inspired way to enjoy a quick, easy bite from home. The meals come in six varieties in all including Beef & Pancetta Ragu, Chicken In Red Wine with Boulangère Potatoes, Creamy White Wine Chicken with Garlic Mash Potato, Beef Bourguignon with Dauphinoise Potato, Minced Lamb Lancashire Hotpot and Dijon Chicken with Rice. The meals are being launched into Asda locations in the UK.

Senior Category Manager at Pilgrim's Food Masters Andrea Flemming commented on the new frozen ready meals saying, "Oxo has been transforming mealtimes for over 100 years and the new range of frozen ready meals is perfect for consumers who are competent cooks but who lack time and are looking to trade up in the category.”