These New Frozen Ready Meals Come in Six Varieties
Michael Hemsworth — November 3, 2021 — Marketing
References: foodbev
These new frozen ready meals (FRMs) have been unveiled by Pilgrim's Food Masters under the Oxo brand to provide consumers with a restaurant-inspired way to enjoy a quick, easy bite from home. The meals come in six varieties in all including Beef & Pancetta Ragu, Chicken In Red Wine with Boulangère Potatoes, Creamy White Wine Chicken with Garlic Mash Potato, Beef Bourguignon with Dauphinoise Potato, Minced Lamb Lancashire Hotpot and Dijon Chicken with Rice. The meals are being launched into Asda locations in the UK.
Senior Category Manager at Pilgrim's Food Masters Andrea Flemming commented on the new frozen ready meals saying, "Oxo has been transforming mealtimes for over 100 years and the new range of frozen ready meals is perfect for consumers who are competent cooks but who lack time and are looking to trade up in the category.”
Senior Category Manager at Pilgrim's Food Masters Andrea Flemming commented on the new frozen ready meals saying, "Oxo has been transforming mealtimes for over 100 years and the new range of frozen ready meals is perfect for consumers who are competent cooks but who lack time and are looking to trade up in the category.”
Trend Themes
1. Restaurant-inspired Frozen Meals - Frozen meal companies can innovate by partnering with popular restaurants and chefs to create unique and high-quality frozen meals.
2. Convenient Meal Solutions - Developing high-quality frozen meals can provide consumers with a convenient and time-saving meal solution without sacrificing taste or quality.
3. Premiumization of Frozen Foods - Focusing on creating frozen meals with higher quality ingredients and unique flavor combinations can attract consumers looking for a premium meal option.
Industry Implications
1. Frozen Food Industry - The frozen food industry can capitalize on the growing trend of consumers seeking quality meal options that are also convenient and time-saving.
2. Restaurants - Restaurants can partner with frozen meal companies to expand their brand and provide consumers with a restaurant-quality meal option to enjoy at home.
3. Grocery Retail Industry - Grocery retailers can benefit from offering unique and high-quality frozen meal options to attract customers and increase sales in the frozen food category.
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