In an effort to boost its yogurt sales, General Mills has announced the return of Yoplait's beloved Custard Yogurt. As a childhood staple for many millennials, General Mills hopes that the nostalgic snack food will once again become a best-selling product.
Originally a beloved treat for many children, Yoplait's signature Custard Yogurt was discontinued several years ago. Now, thanks to calls, emails and tweets from a number of loyal fans, the thick and creamy yogurt is back on store shelves. While the taste and texture is the same as the original, the recipe has been updated to include natural ingredients, instead of high fructose corn syrup and artificial colors and flavors. The yogurt also comes in a sleek new container that boasts a more minimalist design than the original packaging. As Yoplait's marketing manager Priscilla Zee explains, "We decided to bring it back, but also to listen to consumers and modernize it in the way they wanted."