The brand Crude offers raw chocolates that are ideal for individuals who enjoy the taste and many health benefits of dark chocolate.
The unique set of chocolates does something most others do not by ensuring that their ingredients remain as minimal as possible -- with only two being featured in each product. These come in the form of cocoa and sugar in different percentages, with the varying percentages being represented with different branding. The raw chocolates are branded in a way that combines luxury and simplicity -- with simple cardboard boxes that boast blue, bronze, gold or silver foil decorations.
These chocolates are the perfect mix of sophisticated and simple styles, and are ideal for people who enjoy the intense flavor of cocoa in its simplest form.
Key Themes Behind This Trend
- Minimalist Chocolate
- Raw chocolate brands offering minimal ingredients with unique packaging designs
- Dark Chocolate Health Benefits
- Increasing awareness and demand for dark chocolate as a healthy snack alternative
- Segmented Chocolate Offerings
- Brands offering chocolates with different cocoa and sugar percentages to cater to varying consumer preferences
Where This Applies
- Gourmet Chocolate
- Opportunity to innovate artisanal chocolate with minimal ingredients and unique packaging designs
- Healthy Snack
- Disruptive innovation to offer dark chocolate products that offer health benefits in addition to taste
- Retail Branding
- Opportunity to create visually stunning packaging designs that reflect minimalist luxury branding
