Simply Gum, a company specializing in plastic-free, all-natural gum, has launched Simply Candy -- a clean label line that currently consists of a new mini chocolate bar product.
The release of the new line marks a "low-key" entrance for Simply Gum into the highly competitive candy and chocolate categories. According to the company, the decision to tackle the chocolate industry came as a result of its successful launch of Simply Fruit Gummies in July. Much like its original gum product, Simply Candy will be sold via a direct-to-consumer model from the company's website. In addition, Simply Candy will see the brand continuing its minimalist packaging designs and commitment to simplified ingredient lists.
"[Simply Candy] just has four ingredients: it's dark chocolate, it's dates, some roasted peanuts and a little bit of sea salt," creating a "very different flavor," explained Jeannnie Kim, the Vice President of Marketing at Simply Gum.
Image Credit: Simply Gum
What's Driving This Trend
- Clean Label Chocolates
- Opportunity to disrupt the traditional chocolate industry with all-natural, simplified ingredient lists.
- Direct-to-consumer Model
- Opportunity to reach consumers directly with a convenient online sales approach.
- Minimalist Packaging Designs
- Opportunity to differentiate products through impactful and eco-friendly packaging designs.
Who This Affects Most
- Chocolate Industry
- Companies can innovate by offering natural and simplified ingredient lists within the traditional chocolate industry.
- Direct-to-consumer Industry
- Opportunities to disrupt traditional retail by accessing consumers directly through online sales models.
- Eco-friendly Packaging Industry
- Opportunities to gain market share through innovative, minimalist, and sustainable packaging solutions.
