Waste-Reducing Fruit Snacks

The 'Barnana' Snacks are Made from Imperfect Bananas

'Barnana' is a new snack brand that is not only good for humans, but also good for the planet. Instead of harvesting copious amounts of bananas to make its bite-sized fruit snacks, the company uses 'imperfect' organic bananas that would otherwise go to waste.

The Barnana snacks are the brainchild of company founder and CEO Caue Suplicy, who grew up eating partially dehydrated bananas in Brazil. Suplicy decided to bring the concept to the US in a sustainable way by using bananas that would otherwise be rejected for export due to their size, ripeness or imperfections. These bananas are then combined with nothing but water to create healthy morsels that are rich in fiber and potassium.

With its eco-friendly approach to healthy snacking, the Barnana snacks are likely to become a hit among eco-conscious consumers.

Waste-reducing Fruit Snacks
Opportunity for the development of more snacks made from imperfect fruits to combat food waste.
Eco-friendly Snacking
Opportunity to create more sustainable and planet-friendly snacks using organic and imperfect ingredients.
Health-conscious Snacks
Opportunity to produce healthier snacking options that are rich in fiber and nutrients.

Sectors Adopting This

Food and Beverage
The food and beverage industry can explore the production of more waste-reducing and eco-friendly snack options.
Sustainable Agriculture
Opportunity to develop a supply chain for sourcing imperfect fruits and vegetables that would otherwise go to waste.
Nutrition and Wellness
The nutrition and wellness industry can capitalize on the demand for healthier and nutrient-rich snack options.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 93%
Freshness 8%

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