Domaine des 15 lots is a Quebec-based artisanal maple syrup brand that enlisted the creative agency 'Bzoing Design & Creativite' to design the packaging for its collection of syrups.
Quebec is know for its abundance of high-quality maple syrups, and so Domaine des 15 lots required unique packaging to stand out from its many competitors. The resulting product is a thin, flat-pack piece of cardboard that can be arranged to form a structured box with a handle for easy portability. The box features stenciled cutouts of a forest, allowing consumers to easily view the amber, light, and medium maple syrups that the brand offers.
This syrup packaging allows this brand to stand out in the market and provides consumers with a varying collection of products to choose from.
Why This Trend Is Growing
- Artisanal Food Packaging
- Other artisanal food brands can up their game with visually appealing and innovative packaging designs.
- Sustainable Packaging
- Other brands can take inspiration from the eco-friendly and minimalistic approach of Domaine des 15 lots to design their own sustainable packaging.
- Differentiated Product Offerings
- Brands can take a cue from Domaine des 15 lots by offering a variety of products in their line, each with a unique selling point.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can learn new ways to package their products attractively and efficiently with cardboard and other sustainable materials.
- Artisanal Brands
- Small-scale artisanal brands can take marketing inspiration from Domaine des 15 lots and find ways to differentiate their products in an increasingly crowded market.
- Retail
- Retailers can curate their inventories to include more visually appealing and attractively packaged products from small business owners, such as Domaine des 15 lots.
