Cheerios have long been a classic staple of the North American breakfast, and the new Very Berry Cheerios are an attempt to mix it up and add twist to that standard. The new cereal is shaped just like the original, but it has visible flakes of the berry flavoring and, of course, brings an entirely different taste sensation.
The specific berries in Very Berry Cheerios are strawberry, blueberry, and raspberry. As mentioned, that melange is visible on the cereal itself, with pink and purple flecks coating the outside of the morsels. The end result is a sweet and fruity flavor that has the added bonus of having a pleasant aroma. The cereal is also made with real dried fruit, so consumers can be confident in its natural content.
Key Themes Behind This Trend
- Fruit-flavored Cereals
- The rise of fruit-flavored cereals offers an opportunity to create unique flavor combinations using natural ingredients.
- Visual Appeal in Cereals
- Creating bold designs and color combinations in cereals can help brands stand out on shelves and attract younger demographics.
- Functional Breakfast Foods
- Adding ingredients like real dried fruit to cereals presents an opportunity to market them as functional breakfast foods that add health benefits beyond basic sustenance.
Where This Applies
- Food and Beverage Industry
- The food and beverage industry can take advantage of the fruit-flavored cereal trend by creating new flavor profiles and adding functional ingredients.
- Packaging Industry
- With the increasing emphasis on visual appeal in cereals, the packaging industry can provide creative solutions to make products stand out on shelves.
- Natural Ingredients Industry
- The use of natural ingredients in cereals and other breakfast foods presents a growing opportunity for the natural ingredients industry to supply high-quality ingredients to manufacturers.
