The Shacksbury Lo-Ball cider is a new libation from the brand that will provide drinkers with a premium option for summer that will help to quench their thirst and satisfy their preference for alternative refreshments.
The cider is a whiskey highball-inspired drink that comes in eight ounce cans and features a 4.8% ABV, which positions them well as a drink that's perfect for sipping when relaxing in the summer heat. The citrusy cider is partially inspired Japanese-style whiskey sodas and highballs to make it a great alternative to beers or even sparkling canned cocktails. Containing just 70 calories per can, the cider has a low two grams of sugar to boot.
The Shacksbury Lo-Ball cider comes in packs of 16 cans and is available for order now with shipments expected to start taking place in mid-July.
What's Driving This Trend
- Low-sugar Cider
- Opportunity to create new low-sugar cider recipes to meet the growing demand for healthier alcoholic beverages.
- Canned Wine Spritzers
- Opportunity to expand into the canned wine industry with refreshing spritzers targeted at health-conscious and sophisticated drinkers.
- Whiskey-inspired Cocktails
- Opportunity to innovate in the cocktail industry by combining whiskey-inspired flavors with other popular drinks to create unique libations.
Who This Affects Most
- Cider Industry
- The cider industry can continue to grow by producing healthier and low-calorie options for health-conscious consumers.
- Wine Industry
- The wine industry can expand into the canned beverages market by developing wine spritzers that appeal to younger, health-conscious drinkers.
- Cocktail Industry
- The cocktail industry can tap into the popularity of whiskey by incorporating its flavors into new and innovative drink recipes.
