The ongoing pandemic has really shined a light on how imperative frontline staff are to our communities, so many brands are paying respect to them with new products like the Pots & Co Tiramisù. The limited-edition dessert will be available for purchase at Waitrose locations in the UK starting July 15 to offer consumers a tasty treat that also supports frontline staff. The brand will see 100% of the profits from the dessert donated to frontline staff thanks to a partnership with NHS charity HEROES and The Care Workers’ Charity.
Founder Julian Dyer spoke on the Pots & Co Tiramisù saying, "We’ve launched a number of initiatives during lockdown to help give thanks to frontline staff; the launch of our chefs’ take on a Pick-me-up Tiramisù in Waitrose marks the next step in this journey. Whether donations from our desserts directly help the NHS staff that have helped us throughout these tough times, or supporting care workers, we hope the nation can get onboard and help give thanks yet again for their extraordinary efforts.”