Aside from making an effort to be kind and grateful to the planet with a sustainability pledge, Cheekbone Beauty is harnessing the culture of Indigenous people as an inseparable part of its product aesthetic. Emphasizing that "language is the foundation of culture," Cheekbone Beauty has chosen to use Indigenous languages in the design of its new Sustain Lipstick collection. Each shade in the capsule is "named after the earth, land or word for on the land or earth in one of the over 7000 Indigenous languages."
Aki, or AH KEE, for example, is "the perfect blue-red" lipstick. The name is also "the Anishinaabe or Ojibwe language word for Land or Earth." The product itself features biodegradable packaging and sustainably sourced ingredients.
Image Credit: Cheekbone Beauty
Why This Trend Is Growing
- Culturally Inspired Products
- Opportunity for brands to incorporate cultural elements into their product design and marketing.
- Sustainable Packaging
- Potential for innovative packaging solutions that are environmentally-friendly and biodegradable.
- Indigenous Language Revival
- Emerging trend of using Indigenous languages in product naming and branding to celebrate and preserve cultural heritage.
Industries Being Reshaped
- Cosmetics
- Innovation opportunities in creating sustainable and culturally-inspired makeup products.
- Packaging
- Potential for disruptive innovations in sustainable and biodegradable packaging solutions.
- Language Preservation
- Opportunity to develop products and services that support the revival and preservation of Indigenous languages.
