Cheekbone Beauty launched new products exclusively available at Sephora Canada. The St. Catherines-based indigenous-owned beauty brand offers a curated assortment of its Sustain collection through the beauty retailer.
Jennifer Harper, founder and CEO of Cheekbone Beauty, expresses that "joining their incredible platform allows us to further amplify our mission to create spaces of representation within the beauty industry for Indigenous youth."
The new partnership is paired with the launch of two new products, including mascara and a blush/bronzer. The products are exclusively available online through the retailer's Canadian website. Cheekbone Beauty is known for its high-quality, cruelty-free beauty products. Its range includes liquid lipsticks and complexion products such as counter and highlight palettes with vibrant pigments.
Image Credit: Cheekbone Beauty
What Makes This Trend Stand Out
- Indigenous-owned Beauty Brands
- As consumers become more conscious about supporting marginalized communities, there is a growing opportunity for indigenous-owned beauty brands to emerge.
- Sustainable Cosmetics
- Sustainability is becoming an increasingly important factor for consumers, creating opportunities for brands that prioritize eco-friendliness and ethical production methods.
- Exclusive Retail Partnerships
- Collaborations between beauty brands and major retailers like Sephora offer unique opportunities for increased brand exposure and customer growth.
Sectors Adopting This
- Beauty and Personal Care
- There is an opportunity for beauty and personal care companies to invest in sustainable and ethically produced products that highlight marginalized communities, particularly indigenous-owned brands.
- Retail
- With the rise of exclusive retail partnerships, retailers can differentiate themselves by collaborating with unique and socially conscious brands that resonate with their customer base.
- Indigenous-owned Businesses
- As the demand for indigenous-owned brands grows, there is a significant opportunity for indigenous entrepreneurs to enter the beauty industry and create impactful, sustainable products rooted in their culture and community.
