Part of Cheekbone Beauty's Warrior Women Collection, the Sustain Liquid Lipstick is a vegan matte liquid lipstick that nourishes while providing a pang of stunning color. The cosmetic product features botanically derived ingredients that produce "an added touch of nature" and powerfully hydrate one's lips through the inclusion of Castor Oil. Offered in nine head-turning shades, the matte liquid lipstick is a modern epitome of multi-functional cosmetics. Additionally, the brand really emphasized sustainability in its ingredient sourcing and was thoughtful in minimizing environmental impact during the packaging design.
Paving the way with its high-quality and cruelty-free beauty products, Cheekbone Beauty is an Indigenous-owned and founded business that is seeing incredible success at Sephora and other beauty marketplaces. The brand is dedicated to creating "a perfect circular economy in the cosmetic space" and reuses, recycles, and repurposes everything throughout the course of production.
Image Credit: Cheekbone Beauty
What Makes This Trend Stand Out
- Botanic-centered Cosmetics
- Opportunity to create botanic-centered beauty products that are vegan, sustainable, and actively feature organic ingredients that nourish and hydrate.
- Multi-functional Cosmetics
- The market for multi-functional cosmetics is growing, with an opportunity to create products that offer nourishing and stunning color, while also being sustainable and cruelty-free.
- Sustainable and Circular Economy Beauty
- There is a growing trend towards sustainable and circular economy beauty, with an opportunity to create products that utilize recycled materials, have minimal environmental impact, and actively repurpose resources throughout production.
Sectors Adopting This
- Cosmetics Industry
- The cosmetics industry has a growing opportunity to create products that are botanic-centered, multi-functional, and sustainable.
- Beauty Marketplace Industry
- The beauty marketplace industry can benefit from offering and highlighting products that are vegan, sustainable, and use organic ingredients to nourish and hydrate.
- Sustainability Industry
- There is an opportunity for the sustainability industry to partner with cosmetics brands to create products that align with circular economy practices and utilize recycled materials throughout production.
