The WKD Lemon drink is a new offering from the SHS Drinks-owned brand that will provide consumers with a citrusy refreshment option that's perfect for summertime sipping. The drink will come in both standard and price-marked pack formats, and builds on the brand's popularity in the convenience sector as more consumers seek out ready-to-drink (RTD) alcoholic refreshments. The new flavor will be launched alongside a series of trade deals to help incentivize distribution along with a prominent off-shelf display, POS kits and even a social media campaign.
Heading of Marketing at SHS Drinks Nick White spoke on the new drink flavor saying, "WKD Lemon will bring an exciting citrus dimension to the range. Lemon is a classic, ever-popular drink flavor and expanding our offering will further increase WKD’s appeal to its core 18-to-24-year-old target market."