WKD Launches the WKD Vibe Liqueurs in Five Tropical Variants
Kanesa David — December 5, 2023 — Lifestyle
References: wkd & talkingretail
WKD is introducing WKD Vibe, a new range of vibrant liqueurs. The collection, featuring clear and creamy 15% ABV shots, aims to expand the WKD brand presence and inject vitality into the shots category. Packaged in premium-style, fully sleeved 500ml glass bottles, WKD Vibe will debut with five variants: clear liqueurs in Blue Raspberry and Tropical flavors, and creamy liqueurs in Blue Raspberry, Piña Colada, and Strawberry.
The clear variants will be priced at £10 RSP, while the creamy flavors will have a slightly higher £13 RSP, positioning the collection in the premium category. The brand's newest venture reflects WKD's commitment to innovation and responding to evolving consumer preferences within the alcohol and spirits market.
Image Credit: WKD
The clear variants will be priced at £10 RSP, while the creamy flavors will have a slightly higher £13 RSP, positioning the collection in the premium category. The brand's newest venture reflects WKD's commitment to innovation and responding to evolving consumer preferences within the alcohol and spirits market.
Image Credit: WKD
Trend Themes
1. Vibrant Liqueurs - WKD introduces WKD Vibe, a new range of vibrant liqueurs to inject vitality into the shots category.
2. Premium Packaging - WKD Vibe is packaged in premium-style, fully sleeved 500ml glass bottles for a high-end experience.
3. Evolving Consumer Preferences - WKD's new liqueurs reflect their commitment to innovation and responding to changing consumer preferences in the alcohol and spirits market.
Industry Implications
1. Alcohol and Spirits - WKD Vibe's introduction of vibrant liqueurs presents disruptive innovation opportunities in the alcohol and spirits industry.
2. Beverage Packaging - The premium packaging of WKD Vibe's range of liqueurs creates disruptive innovation opportunities in the beverage packaging industry.
3. Bar and Nightclub - WKD's response to evolving consumer preferences opens up disruptive innovation opportunities in the bar and nightclub industry.
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