Two new La Fiesta sparkling wines have been unveiled by UK-based Broadland Drinks to offer younger consumers with a libation that will meet their preferences for fun refreshments.
The semi-sparkling wines come in two flavors including Raspberry & Elderflower and Strawberry Fizz, which are both vegan and maintain an ABV of 5%. The drinks come with a low £3 price point and are available for purchase from Morrisons in the UK with a larger rollout expected to take place in the near future.
Marketing Director at Broadland Drinks Liz Cobbold spoke on the new La Fiesta sparkling wines saying, "From research we know younger consumers are looking for products that are sweeter and more fun, as well as looking for lower-alcohol options. With this in mind we believe that the new range will fulfill their needs perfectly. The Strawberry and Raspberry & Elderflower flavors are an exciting addition to the La Fiesta range. The new variants are uplifting and refreshing, offering a fun and modern twist on traditional wines."