A new range of Bold Rock drinks have been unveiled by the brand to offer consumers an alternative hard refreshment option to enjoy in the warm weather. The drinks include the Hard Tea and Hard Lemonade varieties, which are all made using all-natural ingredients and maintain a 5% ABV. The Hard Tea range includes the Original with a Twist of Lemon as well as Half & Half flavors, while the Bolder Lemonade is a new take on a classic tart refreshment option.
Co-Founder Brian Shanks spoke on the new Bold Rock drinks saying, "Craft beverage is ever-evolving and Bold Rock’s mission is to remain at the forefront of not just our core cider business, but to diversify and innovate within a wide spectrum of adjacent craft beverage segments. Our Hard Tea and Hard Lemonade offerings will please both longtime Bold Rockers and those new to our brand with incredible taste and quality that is very complementary to our cider, seltzer and canned cocktail programs.”