The Naked Zing drinks are a new range of refreshments from PepsiCo-owned brand Naked Juice that will provide consumers with a delicious and convenient option to enjoy at breakfast time. Each of the smoothies are finished with a dose of citrus in order to help enhance the flavor and stimulate the tastebuds of the drinker when enjoying the beverage in the morning. The drinks come in three flavor options including Naked Tropical Zing, Naked Strawberry Zing and Naked Mango Zing, which are all rich in vitamin C, contain only naturally-occurring sugar and are free from added preservatives.
Senior Marketing Manager at PepsiCo Charlotte Ashburner spoke on the new Naked Zing drinks saying, "Research shows that consumers are actively seeking out innovative new smoothie flavors and 50% of juice consumers are looking for new products to enjoy. We created the Naked Zing range with these consumers in mind, to offer a bold, invigorating take on the breakfast smoothie. With Naked Zing, drinkers can start their day with an awakening, colourful smoothie packed with delicious fruits and a hit of zesty citrus.”