The Naked Zing Drinks from Naked Juice are Tartly Finished
Michael Hemsworth — July 14, 2020 — Marketing
References: nakedjuice & foodbev
The Naked Zing drinks are a new range of refreshments from PepsiCo-owned brand Naked Juice that will provide consumers with a delicious and convenient option to enjoy at breakfast time. Each of the smoothies are finished with a dose of citrus in order to help enhance the flavor and stimulate the tastebuds of the drinker when enjoying the beverage in the morning. The drinks come in three flavor options including Naked Tropical Zing, Naked Strawberry Zing and Naked Mango Zing, which are all rich in vitamin C, contain only naturally-occurring sugar and are free from added preservatives.
Senior Marketing Manager at PepsiCo Charlotte Ashburner spoke on the new Naked Zing drinks saying, "Research shows that consumers are actively seeking out innovative new smoothie flavors and 50% of juice consumers are looking for new products to enjoy. We created the Naked Zing range with these consumers in mind, to offer a bold, invigorating take on the breakfast smoothie. With Naked Zing, drinkers can start their day with an awakening, colourful smoothie packed with delicious fruits and a hit of zesty citrus.”
Senior Marketing Manager at PepsiCo Charlotte Ashburner spoke on the new Naked Zing drinks saying, "Research shows that consumers are actively seeking out innovative new smoothie flavors and 50% of juice consumers are looking for new products to enjoy. We created the Naked Zing range with these consumers in mind, to offer a bold, invigorating take on the breakfast smoothie. With Naked Zing, drinkers can start their day with an awakening, colourful smoothie packed with delicious fruits and a hit of zesty citrus.”
Trend Themes
1. Citrus-infused Smoothies - Disruptive innovation opportunity: Explore new ways to infuse citrus flavors into prepackaged smoothie products.
2. Convenient Breakfast Options - Disruptive innovation opportunity: Develop convenient and flavorful breakfast beverages targeted towards health-conscious consumers.
3. Naturally-occurring Ingredients - Disruptive innovation opportunity: Create products that are made with only naturally-occurring ingredients and free from added preservatives.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce unique and refreshing drink options to the beverage industry.
2. Food Packaging Industry - Disruptive innovation opportunity: Innovate packaging solutions that enhance the convenience and freshness of prepackaged smoothies.
3. Health and Wellness Industry - Disruptive innovation opportunity: Tap into the growing demand for healthy and nutritious breakfast options by offering citrus-infused smoothies with natural ingredients.
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