The latest contemporary streetwear collaboration by Palace is with Japanese label EVISU and it makes references to the London club scene during the 90s and early 2000s.
Naturally, the retro-inspired collection is built on heritage, more specifically, EVISU's undeniable "prominence within the London club scene." The collaboration with Palace features various stylish pieces like bucket hats, jean and jacket sets, tote bags, and more.
Consumers can take a peek at the Palace x EVISU collection in an experimental photoshoot that features Palace skaters Lucien Clarke, Rory Milanes, and MC Skibadee. The editorial proves to be quite interesting as well since it does not only include normal photographs but also images of models standing in a CGI-like space.
The Palace x EVISU capsule is expected to drop on April 3rd.
Image Credit: Palace
What's Driving This Trend
- Retro-inspired Streetwear
- The Palace x EVISU collaboration taps into the trend of incorporating 90s and early 2000s aesthetics into contemporary streetwear, opening up opportunities for other brands to create nostalgic collaborations.
- Heritage-based Collections
- The collaboration highlights the potential for brands to leverage their heritage and cultural significance within specific subcultures, showcasing the power of nostalgic connections to attract consumers.
- Experimental Fashion Photography
- The use of CGI-like spaces and unconventional photoshoots provides a disruptive opportunity for fashion brands to push the boundaries of traditional fashion photography and explore new concepts.
Who This Affects Most
- Streetwear
- The Palace x EVISU collaboration demonstrates the potential for streetwear brands to tap into nostalgic themes and collaborate with other brands to create exclusive collections that resonate with consumers.
- Fashion
- The success of the Palace x EVISU collaboration highlights the opportunity for fashion brands to draw inspiration from specific cultural moments and subcultures to create unique and sought-after collections.
- Photography
- The unconventional and experimental fashion photography seen in the Palace x EVISU collaboration presents an opportunity for photographers to explore new visual techniques and push the boundaries of traditional fashion imagery.
