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Desert-Inspired Luxury Purse Campaigns

Kendall Jenner Stars in Longchamp’s Spring 2020 Campaign

— January 29, 2020 — Marketing
For Longchamp’s Spring 2020 campaign, the brand has once again selected supermodel Kendall Jenner for its California desert-inspired images. Photographed by Columbine Goldsmith and styled by Marie-Amélie Sauvé, the campaign pays homage to Longchamp's theme for its Spring 2020 collection -- the solar journey from dawn to dusk. The photos capture Jenner amid a deep blue sky and sandy beige rocks for a bespoke and stunning aesthetic.

Longchamp’s Spring 2020 campaign highlights one of the brand's most emblematic bags: the Roseau. Originally launched in the 1990s, this purse has been reimagined this season in a mini edition and features the toggle increased to contemporary, oversized proportions. The avant-garde bag is worn by Jenner in an à la mode fashion -- short and across the body.

The Longchamp Summer 2020 print campaign featuring Kendall Jenner will be released worldwide in February 2020, while three short films featuring the campaign’s three variations on the Roseau bag will be aired on Longchamp's website and on social media.

Image Credit: Longchamp