Luxury British fashion company Ted Baker has launched an online pop-up shop, dubbed 'Ted's Bazaar.' Through this digital experience, fans of the brand can enjoy limited-edition merchandise. In addition, the label has stressed that it will be donating a 100% of the proceeds from this venture to local communities who are "facing current and future challenges due to the COVID-19 pandemic."
Upon its launch on May 1st, the online pop-up shop featured an A4 poster print, T-shirts, beanies, tea-towels, and mugs. The price range was set between 5 and 25 pounds. The idea is that Ted's Bazaar will continue on to debut new merchandise and to continue to support different local charities. In its first run, all proceeds will be going to Magic Breakfast—"a charity that provides free, healthy breakfasts to school children across the UK."
Image Credit: Ted's Bazaar/ FashionUnited