Maurizio Cattelan and Perrotin Join to Create the Comedian T-Shirt
Amy Duong — January 27, 2020 — Social Good
References: store.perrotin & hypebeast
Italian artist Maurizio Cattelan made a strong artistic statement in 2019 during Art Basel Miami and now joins Perrotin to capture that with the Comedian t-shirt. Last year, the artist duct-taped a single banana to a white wall and the artwork sold for $120,000 USD, garnering global attention.
The graphic tee captures the artwork and the humorous events that surrounded it. The design is simplistic as the front of the tee showcases a digital print of the duct tape and banana. The back of the shirt reads "Comedian, Maurizio Cattelan -- Perrotin" in black and the entire shirt boasts a white base foundation. Notably, the proceeds of the shirt go towards Feeding South Florida, which is an organization of hunger-relief serving counties including Miami-Dade, Broward, and Palm Beach.
Image Credit: Gallerie Perrotin
The graphic tee captures the artwork and the humorous events that surrounded it. The design is simplistic as the front of the tee showcases a digital print of the duct tape and banana. The back of the shirt reads "Comedian, Maurizio Cattelan -- Perrotin" in black and the entire shirt boasts a white base foundation. Notably, the proceeds of the shirt go towards Feeding South Florida, which is an organization of hunger-relief serving counties including Miami-Dade, Broward, and Palm Beach.
Image Credit: Gallerie Perrotin
Trend Themes
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Satirical Fashion — The trend of using humor and satire on clothing products can be applied in other areas of fashion and could attract a wider consumer base.
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Art-inspired Apparel — The trend of transforming famous artworks into clothing can create an opportunity for art galleries and museums to reach a wider audience outside their physical locations.
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Cause-driven Merchandise — The trend of creating merchandise that supports a charitable cause can not only build brand loyalty but also raise awareness for social issues.
Industry Implications
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Fashion — There is an opportunity for fashion brands to incorporate humor and satire into their collections to appeal to a broader audience beyond their typical consumers.
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Art Galleries/museums — Art galleries and museums could capitalize on the trend of creating clothing inspired by famous artworks to create an additional revenue stream and reach a wider audience.
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Non-profit Organizations — Using merchandise to fundraise for charitable causes can be an effective way for non-profit organizations to bring awareness to their mission and boost their fundraising efforts.
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