Many oral care pastes products are contained in plastic tubes within paper boxes, so the 'Coolpaste' toothpaste packaging has been created to help offer a more eco-friendly alternative.
The packaging consists only of a biodegradable tube that holds the toothpaste within and eliminates the need for a box in favor of a hanging design. This helps to reduce unnecessary packaging and waste, while also decreasing the overall weight of the product. The design identifies an innovative solution for the oral care industry that could act as its next packaging iteration to meet consumer demands for products with an eco-friendly edge.
The 'Coolpaste' toothpaste packaging is the design work of Allan Gomes as an academic project for the Federal University of Minas Gerais.
What Makes This Trend Stand Out
- Biodegradable Toothpaste Packaging
- There is a growing need for eco-friendly packaging and biodegradable solutions in the personal care industry.
- Minimalist Packaging Design
- Simplicity is an attractive approach to designing toothpaste packaging that limits waste and satisfies consumers with minimalist preferences.
- Hanging Packaging
- The use of only a tube for packaging that can be hung acts as a convenient way to reduce waste and improve brand positioning on shelves.
Sectors Adopting This
- Personal Care Industry
- Companies in the oral care and beauty industries can benefit from investing in sustainable packaging alternatives that reduce waste and increase customer satisfaction.
- Packaging Industry
- The industry specializing in creating sustainable and eco-friendly packaging materials/inventions can drive innovation with biodegradable materials, simplified designs, and hanging designs.
- Retail Industry
- Retail stores can benefit from creative and eco-friendly packaging designs, such as hanging designs on shelves that allow for better product positioning which can be used as a marketing tool.
