Many oral care pastes products are contained in plastic tubes within paper boxes, so the 'Coolpaste' toothpaste packaging has been created to help offer a more eco-friendly alternative.
The packaging consists only of a biodegradable tube that holds the toothpaste within and eliminates the need for a box in favor of a hanging design. This helps to reduce unnecessary packaging and waste, while also decreasing the overall weight of the product. The design identifies an innovative solution for the oral care industry that could act as its next packaging iteration to meet consumer demands for products with an eco-friendly edge.
The 'Coolpaste' toothpaste packaging is the design work of Allan Gomes as an academic project for the Federal University of Minas Gerais.