Strength and sensuality come together in Agent Provocateur's SS20 campaign, as the lingerie brand releases ads that star international athletes ahead of the Tokyo 2020 Olympics.
Under the hashtag #WePlayToWin, four athletes - pole vault champion Alysha Newman, gymnast Georgia-Mae Fenton, Olympic hurdler Queen Harrison and climber Sasha Digiulian - compete in the brand's luxe lingerie. The ad boasts an 80s aesthetic, with intentionally low-fi graphics and nods to the popular aerobic videos of the time.
The athlete-inspired pieces include one-pieces, bra and underwear sets, tights, body suits and more, with each piece offering the same practicality and style that's demonstrated in the ads. The pieces feature a more delicate colorway that's perfect for spring, including many pastels.
Image Credit: Agent Provocateur