Editorial Boutique is a Montreal brick-and-mortar establishment that focuses on cost-effective, avant-garde fashion. When the COVID-19 lockdown was announced by the government, co-owner Jackie Wong quickly looked into how to transition the business to the online environment and since then, Editorial Boutique's digital presence has been pegged as "a textbook example of how to go online the right way."
To set-up its e-commerce store, the fashion brand tapped Lightspeed's platform which is also offering three months of its service for free when one opts-in for a Retail subscription. This measure is launched in order to accommodate businesses amid these difficult times.
In going online, Editorial Boutique made some important operational and aesthetic choices. The business offers Facetime styling appointments for a personalized kick, thoughtful and well-curated product photography, free shipping on orders over $50, a streamlined checkout experience, and more.
Image Credit: Editorial Boutique