Editorial Boutique is a Montreal brick-and-mortar establishment that focuses on cost-effective, avant-garde fashion. When the COVID-19 lockdown was announced by the government, co-owner Jackie Wong quickly looked into how to transition the business to the online environment and since then, Editorial Boutique's digital presence has been pegged as "a textbook example of how to go online the right way."
To set-up its e-commerce store, the fashion brand tapped Lightspeed's platform which is also offering three months of its service for free when one opts-in for a Retail subscription. This measure is launched in order to accommodate businesses amid these difficult times.
In going online, Editorial Boutique made some important operational and aesthetic choices. The business offers Facetime styling appointments for a personalized kick, thoughtful and well-curated product photography, free shipping on orders over $50, a streamlined checkout experience, and more.
Image Credit: Editorial Boutique
Key Themes Behind This Trend
- E-commerce Adaptations
- Opportunities for businesses to transition to online environments and optimize their digital presence during the COVID-19 pandemic.
- Avant-garde Fashion
- Potential for avant-garde fashion brands to embrace e-commerce platforms and create unique online experiences for customers.
- Cost-effective Retail
- Opportunities for brick-and-mortar stores to find cost-effective solutions and adapt to the changing retail landscape.
Where This Applies
- Fashion Retail
- Fashion retailers can leverage e-commerce platforms to enhance customer experiences and expand their market reach.
- Technology
- Technology companies providing e-commerce platforms and innovative solutions to support businesses in adapting to the online environment.
- Shipping and Logistics
- Providers of shipping and logistics services can capitalize on the increased demand for seamless and efficient online order fulfillment.
