Spin Live created a new shoppable video platform that can be accessed in Shopify's app store. The Spin Live app now relies on Shopify technology to list products in shoppable video formats. The shoppable video formats can be used by influencers, with a simplified setup process. Following this merchant companies will have the ability to integrate products on the platform by linking information related to inventory and fulfillment.
LJS Brand began listing products on the Spin Live platform which resulted in an increase in sales of 15%. Integrating products into shoppable video formats can help to drive sales, especially at a time when many consumers are still avoiding physically purchasing products at stores or retail locations.
Image Credit: Spin Live
Why This Trend Is Growing
- Shoppable Video Formats
- The integration of products into shoppable video formats can drive sales and improve the shopping experience.
- Influencer Marketing
- Influencers can leverage shoppable video platforms to promote products and increase sales.
- E-commerce Integration
- The use of shoppable video platforms can enhance the integration of inventory and fulfillment processes for merchant companies.
Industries Being Reshaped
- E-commerce
- Shoppable video platforms provide opportunities for e-commerce businesses to enhance their sales strategies and engage customers.
- Retail
- Retailers can utilize shoppable video formats to bridge the gap between online and offline shopping experiences.
- Advertising
- The rise of shoppable video platforms offers new advertising opportunities for brands to directly showcase and sell their products.
